Should You Use Your Personal Profile or a “Fan” Page to Build Your Business on Facebook?
If you’re building your business on Facebook, one of the first questions you need to answer is this...
Will you use your Personal Profile or create a “Fan” Page to promote your products and services?
In this post I’ll share the pros and cons of each approach.
It’s important to point out that you can have success utilizing both.
But one method is extremely limited, while the other is highly scalable. So the choice that will scale is naturally a better option to successfully build your business long-term.
And you do want a long-term business, right?
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Right! So let’s dig in, starting with…
Personal Facebook Profiles;
I have a number of friends and people I know in the network marketing industry who have done well using just their personal Profile.
So, make no mistake…
In fact, here’s a link to a blog post where I explain in detail how you can use your Profile to build and recruit.
The first two strategies outlined in that post will allow you to use your Profile in a way that hopefully won’t get you in trouble with Facebook.
And I say that as a very real concern, as you’ll see in a moment…
The main problem is that you’re capped at 5,000 friends on a personal Profile.
That’s a firm limitation, which you can’t pass, because Facebook doesn’t want you to use your personal Profile as a vehicle for building your business.
In fact, it’s against their rules.
If you use your personal profile for business purposes, such as posting a bunch of links and crowding everybody else’s News Feed with a bunch of self-serving junk - they’re not really interested in - then you could have your account suspended.
The consequences are worse if you use private messaging in the wrong way—you could be permanently banned.
Again, in this blog there’s a specific strategy for how you can successfully use your personal Profile. Especially if you don’t have an advertising budget and you just want to get started.
Most importantly for me, was the fact that you’re not able to run ads on your personal Profile.
Now, that might sound weird to some of you in traditional network marketing.
You might wonder, “Why would I want to run advertising if the name of the game is to personally sponsor and recruit people?”
Well, it’s because you want a large audience to be exposed to your business, and you can only get that from ads.
Okay, so with that said, let’s switch gears and look at…
Facebook “Fan” Pages
In a nutshell, the cons of personal Profiles for business are solved by creating a Business Page....also referred to as a Fan Page.
With a Fan Page, you can run ads to over 2 billion monthly active users, so there’s a practically unlimited audience.
Let’s explore that a bit more…
A Facebook Fan Page is intended to have as massive of a reach (the number of people who see your updates) as possible.
Facebook fully supports you building a huge following.
In fact, it’s central to their business model.
One of the things I always hated, especially as I grew into this industry, was having my personal life and my business life mixed together on Facebook.
At first, I did what a lot of networkers do…
I added a bunch of people I didn’t know onto my friends list.
I would also approve anybody that would send me a friend request, and it was easy to see then that if I kept that up I could easily max out on my Profile.
As it was, I ended up with people in my News Feed who I didn’t know and didn’t care about.
And, to top it off, all those people were just posting stuff about their business, because I was targeting other entrepreneurs who were mostly network marketers.
I quickly grew tired of seeing my News Feed filled with a bunch of people I didn’t know, and was in danger of losing any meaningful connection with my friends and family.
In fact, they had probably blocked me, because I was just spamming and putting crap up about my business, and they frankly didn’t care about my business.
I know this because I had already tried to recruit them!
So first and foremost, a Fan Page allows you to separate your personal life from your business life.
Now that I’ve separated all of my business and personal stuff, it’s been great!
You can certainly post on your Personal Profile and invite people to check something out, but the strategy I suggest is to use your Fan Page as the central “hub” for all things business.
This legitimizes you in the eyes of Facebook.
And it’s more professional because that’s what real businesses do.
Once you start posting your business content on your Page, your friends and family won’t be inundated with junk in their News Feed from you, which means they’ll (hopefully) be able to tolerate the stuff you post again.
It’s liberating because your Personal Page can then stay focused on your personal interests.
You can connect with your friends once again and delete and unfriend all the people you don’t know on your personal Profile.
Business Facebook Pages are intended for an ever-expanding audience with the purpose of generating leads and sales.
And as a business owner, that’s what you want, right?!
Now, what does that mean in the context of a healthy business?
Well, at Elite Marketing Pro, (the group I learned all this from) they add almost 1,000 new fans every week to their Page.
Pretty cool, right?
That wouldn’t be possible using a personal profile, because it’s capped.
If fact, right now they have over 100,000 fans of their Page, and that means massive leverage.
Those are all people we can promote stuff to and share value with, NOT JUST in the context of network marketing and direct sales, but in any business model.
The real advantage of having a Fan Page is that you’re building an asset with tremendous leverage.
Once you’ve set up your engagement strategy, you can walk away and your business will essentially work on autopilot.
Compare that to a personal Profile, where you have to constantly post new stuff (that’s only going to annoy your friends and family), and it’s gone in the blink of an eye.
Likely without gaining much traction or interest.
Plus, other network marketers you’ve friended are probably doing the exact same thing as you, so you’re basically just spamming each other, and everyone cancels each other out.
So, as opposed to wasting time doing all that stuff, a Fan Page allows you to generate exposure passively. You can generate leads, customers, and recruits while you sleep, or are out to dinner, or out shopping.
You can also plan the posts you want to share on your Page well in advance.
In fact, you can schedule them days, even weeks ahead of time, so they're ready to go out at certain times of the day. What a bonus if you're traveling or you just have a super busy week ahead!
And they’ll go out without me even being at my computer.
You can’t do this on a personal Profile, which only allows for real-time updates.
Most importantly, you’re able to run paid ads on your Business Page that generate leads, sales, and new business recruits on autopilot.
That’s the power of a Fan Page: you’re able to leverage Facebook’s industry-leading advertising platform.
Which is something I talk about in this post, Three Proven Ways to Build a Network Marketing Business Using the Internet.
It’s the final strategy, and it’s my favorite because it’s 100% passive.
One of the main reasons I joined Elite Marketing Pro was because I saw them generate between 300-500 leads per day and approximately 30-50 customers per day.
And they’re able to recruit approximately 70-100 serious business builders per month.
That’s powerful, and it happens 100% on autopilot.
Now, that doesn’t mean I don't have to work my business, but…
It means I'm working on my business as opposed to in my business.
I don’t direct message every single person out there; I let systems do the work for me.
That’s something you’ll learn about when you read the blog post I referenced above.
The real benefit of running ads, scaling your reach, and scheduling your posts, is reclaiming your life.
I was able to STOP pestering all my family & friends - yeeha!
Now I can enjoy my life in public like a normal human being.
I can enjoy a meal at a nice restaurant and never once think about recruiting the wait staff. What a relief...
All because that was already happening passively on the Internet!
The final thing I’ll say is this…
If you want to build real relationships in this industry, beyond a few scattershot private messages, your audience needs to see that you’re up to something bigger.
And that bigger thing can, in fact, be that you’re building a legitimate Business Page.
You’re building an asset, you’re generating leads and followers, and you’re doing it passively.
When people in the network marketing space see that, they’re going to be impressed and they’re going to want to know what you’re doing.
In fact, people in any business will want to know what you’re doing!
All of a sudden, you become interesting and attractive in a different way.
It’s not about your company, it’s not about your products, services, or MLM.
It’s about what YOU, as an individual, have to offer.
That’s going to be what takes you to the next level in your business.
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And if you found this content helpful, I would love to read your comments and suggestions below!
Cheers to your Success - Liz
PS - If you like Straight Talk and Practical Solutions...here are a couple of other blogs you'll enjoy.