3 Proven Ways to Grow Your Network Marketing Business Online
I was told countless times that attending events is the key to having continued success is network marketing.
Fast forward 10 years and the consensus is to grow your Network Marketing Business online if you plan to be successful.
But I went to every event...for years!
They were fun, inspiring, and I learned a ton.
I met so many great people and heard countless stories about people having success in this industry.
Excitement surrounded the countless superstar entrepreneurs who would be speaking in front of 5,000 people at the main event.
But I have to admit I was actually more excited about something else…
And my excitement boiled down to ONE BIG REASON.
I didn’t go for the social aspect of the events…I really wanted to know what it would take to become a 6-figure and 7-figure earner.
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Especially since an astounding 96% of your downline will quit!
So I wanted to know what the top leaders were doing to be successful.
Industry Leaders in Network Marketing Concede That 'Internet Recruiting' Works!
Top Leaders earning tens of millions of dollars in network marketing, finally conceded that using 'Internet Marketing' and recruiting can work.
Now, I’m not just talking about prospecting via social media, but marketing as well.
‘Internet marketing’ means using online branding strategies, advertising, Facebook fan pages, video blogging, email blasts, etc.
It always perplexed me that many leaders had this belief that Internet recruiting strategies were just a “distraction.”
Especially, given the fact that many of the top earners were building their online brands using… well… Internet marketing!
Specifically, a type we called attraction marketing which focuses on building a loyal following online and also creating a trusted brand where people will literally buy anything you recommend.
Because they know, like and trust you.
Many have built their organizations partially or entirely online using different Internet strategies, so I was paying close attention to these people to see what they were up to.
That's why I decided to share with you 3 Top Internet strategies that are actually used to build network marketing businesses today!
Strategy #1: Social Media Prospecting
This strategy is an approach which will seem pretty familiar, because it’s prospecting as we’ve always done it, just with an online twist.
Now prospecting on social media is NOT 'Internet marketing,' however, it still beats camping out at Walmart or chatting up your waitress.
1) Search for Prospects:
Use Facebook Search to find ‘friends of friends’ who live locally. There are a few reasons for doing it this way…
First of all, Facebook allows you to directly message ‘friends of friends’ so that your message goes into their main inbox, instead of the “Other” inbox.
Most people don’t even know exists.
2) Qualify Them:
Next, take a minute to look at their profile and identify key interests that might resonate with you, your business or your products.
You are also looking for more subtle things;
Like are they smiling in their pictures?
Are they outgoing?
Do they seem to be a positive person?
Bear in mind, you are prospecting, but you are also qualifying them.
An interest in Robert Kiyosaki might indicate an interest in entrepreneurship or diversified income streams.
An interest in CrossFit indicates an interest in health and wellness and that might resonate with your company’s products.
3) Message Them:
Then you craft your first message to them, which believe it or not, follows a somewhat standard prospecting approach.
You can come up with a template, but each message will be tailored to them specifically. This message should also mention friends you have in common.
Then tell them that you’re a recruiter for a 'health & wellness company' or whatever your niche is.
Next explain that you’re “expanding in the area” and ask if they are open to earning extra money?
You DO NOT want to be posting copy/paste messages with links to sign up for your opportunity. Not only is that not effective, it’s considered SPAM by Facebook and can get your account shut down and get your company in trouble too.
In this initial message, you aren’t giving them any info or links. You are simply trying to get them to express an interest.
4) Book Them:
If they connect with you, then try to book a face to face meeting if they're local and up for it.
If not, start a video chat - this also works very well.
Just let them know that details are better explained in person.
At this point, if they meet with you, hopefully your company or upline have defined a solid process for you to follow here.
Usually a 30% response rate can be expected.
Then follow up with a 2nd message 4-5 days later, if they don’t answer back.
It’s a short message simply to see if they;
a) received the 1st message and
b) to see if they're interested.
Sometimes they don’t get the first message or see the message when they are in the middle of something and forget to answer back.
The 2nd message, will usually double your overall results vs only sending 1 message.
Sending a 3rd follow-up message is not recommended.
At this point, you assume a “NO” and move on.
But this is just the tip of the iceberg…
I tried this strategy for a while and although I had some results (because I could prospect from my computer instead of talking to everyone within a 3 foot radius) it was still very time consuming.
I was also approaching people who I just “hoped” would have some interest in what I was doing.
So I kept digging, and found some really powerful and high leveraged online prospecting and recruiting strategies utilized by a stay at home mom who was killing it, which you can learn more about here.
Strategy #2: The ‘Mouse Trap’ Method
This process is pretty simple and depending on your personality, may or may not be great for you.
It involves posting your results on social media (i.e. setting the ‘mouse trap’) and waiting for people to express an interest via the comments or private message.
Additionally, to boost results, you can add a CALL TO ACTION to message you, if they want more info.
If you lead with the opportunity angle, this would involve posting pictures and announcements about your ‘rags to riches’ story, income results, and the impact it’s made on your lifestyle.
Unfortunately, you can only do this if you’ve gotten great results….which isn’t most of us!
Personally, I'm not a fan of this angle because it can piss off your friends & family.
But I know it can work, because let’s face it, most people have a desire for more income.
I've also seen people whom I've know personally have great success with it.
Alternatively, leading with the product angle, the mouse trap approach could be very powerful and usually more friend and company safe.
Even more so if the results you are posting has to do with a personal or customer case study.
This angle will help you generate more customers and a few of those customers may express an interest in the business.
We’ve seen this work really well with weight loss challenges & case studies.
Essentially, show everyone connected to you on social media a desirable change in your life, achieved in part or as a direct result of your product.
Once they express an interest, you follow whatever process you’ve been taught for closing people.
If you’ve tried this strategy or thinking you might I would highly recommend you read this;
For closing offline after using strategy #1 or #2
I would recommend using this training.
But if “closing” people is not your thing, then here’s my favorite Internet strategy, which I’ve employed and absolutely love!
Strategy #3: ‘Attraction Marketing’
I think we will all look back at the year 2015 as the tipping point for when Internet marketing (i.e. passive online selling & recruiting) was finally legitimized as the force it deserves to be recognized as, in network marketing.
At the last event I attended person after person, stood up saying they built their businesses, primarily using the internet.
Now, if they were only 6-figure earners, what has happened in the past is that ‘old schoolers’ would dismiss their success as a ‘fluke’ or ‘non-duplicatable.’
However, 2 seats from me sat a woman who stood up when 7-figure earners were asked to identify themselves, and she openly said that she grew her Network Marketing business online and she described her strategy.
What she outlined as the blueprint for her business was exactly a method they’ve been teaching at Elite Marketing Pro for 10 years, which we call ‘attraction marketing.'
It's outlined here.
Greater detail is available, and published an e-book called Attraction Marketing Formula.
What caught my attention was that it was very logical and made perfect sense to me. These folks didn’t message strangers online with templated messages like in Strategy #1.
They didn’t fill their friend’s News Feeds with promotions for an opportunity or product as in Strategy #2.
What they did was create a truly passive way of making sure that when they woke up each morning their inboxes were full of notifications.
Imagine waking up to 10, 20, 50, new prospects, interested in learning more about what they have.
How awesome would that be?
I know when I need to solve a problem (or research something) I go to the internet, like 90% of people do.
In fact I actually spent quite a bit of time online researching ways to generate more prospects and customers for my business.
Have you done that too?
Just like there are a ton of people researching the best Network Marketing Businesses to join, or how to make money from home.
So wouldn’t it make sense to learn the skills on how to attract the masses out there looking for what you have; instead of annoying everyone around you?
It certainly made sense to me, in fact it sounded very appealing!
I kept thinking there had to be a better way!
All those dreaded home meetings...blah!
Driving for hours, only to get stood up.
The countless distributor trainings.
The constant pressure of your group looking to you for the answers…
It was getting OLD!
So when I found this $27 ebook called the “Attraction Marketing Formula”
All the pieces came together for me, and I realized the skills I’d learn would be invaluable not only in building my business, but in creating multiple streams of income.
Then I could stop chasing dead beat leads and really make a living working from home a few hours a day.
Learning to use Facebook and other Social Media platforms is the way to go these days to build any kind of business.
Why would Network Marketing be any different when this is the way the world communicates now!
Here are some stats for you…
Did you know that there are more than 2 billion + people using Facebook today?
Did you know that the average person checks their Facebook account 11-15 times a day!!! That’s a crazy stat!
But really good for business...right?
Did you know that 58% of consumers interact with business pages on Facebook at least once before they purchase from any small business?
You see, just about every other type of business in the world is now using proven, passive and scalable online marketing and advertising methods in ADDITION to prospecting and referral based methods.
So why NOT your network marketing or direct sales business?
There is a proven way to grow your Network Marketing business online and you can learn more about it here via my 10 Day Bootcamp.
Just like anything else in business, this will take work and study.
But ultimately, enhancing your skill set by moving you into the 21st century.
Are you ready for this journey?
Cheers to Your Success - Liz
P.S - If you like Straight Talk and Practical Solutions...here's another blog about building your business online.